Writing & Marketing
I currently oversee all of the marketing for the Carmel Christkindlmarkt as their VP of Communications, and I also oversee marketing efforts for various other clients via HSK Communications. My marketing activities include writing email newsletters, writing and editing print pieces such as brochures and flyers, creating website copy, overseeing internal staff newsletters and more. With every print piece, I provide the vision, copy, execution and even the printing of those pieces. Several samples of these works can be found below, with more available upon request.
At the Indiana State Museum, I oversaw the creation of our quarterly "Guide to What's Next" - a 30+ page event guide featuring all events from the museum system's 12 locations. For this guide, I determined the focus, wrote all of the copy, fact checked all of the copy and ensured design and printing stayed on schedule.
Along with the guide, I also wrote copy for web, social media, email communications and more. I created, managed and wrote for our blog as well.
Internally, I oversaw and wrote our monthly museum board communication and staff employee newsletter, also monthly.
At the Carmel Christkindlmarkt, I oversaw the writing and design of all marketing pieces - print and digital - including a visitors brochure that we distributed to approximately 10,000 visitors annually.
Samples of these works can be found in this section, and more samples are available upon request.
These are examples of print pieces from the 2024 Christkindlmarkt, where I wrote the copy & oversaw the design.
Below are a few additional examples of my email marketing work.
